STARIUM Challenges and Resilience
STARIUM Challenges and Resilience Story Features in the Jewellery World Magazine
STARIUM’s journey from conceptualisation to market readiness was not without challenges.
STARIUM stepped into the limelight in 2021, with an editorial in the Australian New Zealand Jewellers Magazine providing a tantalising glimpse of its potential. However, challenges persisted, including COVID-19, prompting the team to further refine the entire process before a full-scale industry launch.
Read the Australian New Zealand Jewellers Magazine article – https://www.jewellermagazine.com/Article/9985/New-Zealand-jeweller-launches-new-precious-metal-alloy
Mark Symes the International Director of Operations at STARIUM says,
“In the production process over many versions, there were some challenges—of course, these pushed us in the direction to better provide a metal that measured up to what we were trying to deliver to the world.”
“We see the years of challenges as a positive because not only has it allowed us to really perfect the alloy and its recipe and workability, it’s also allowed us to enter the market at a time when we believe the industry is ready, and so is the wearer,” he adds.
The challenges faced during development.
These ranged from workability to market reception, have been viewed optimistically. The years spent ironing out these challenges shaped STARIUM into a metal ready for full-scale production.
Ensuring Long-Term Success
The patented nature of STARIUM adds an air of exclusivity to its innovative composition. While specific details remain guarded, Symes says, “STARIUM is patented, we can’t share specifics, suffice to say our long-term success is guaranteed.”
The alloy’s unique properties speak for itself.
“We are very confident in the product and believe in its applications, longevity and workability, so we are sure it will have mass appeal. However, at this stage, we really want to work with local Australian and New Zealand jewellers first so that, as a country, we can be first to work with and design in STARIUM.” Mark Symes said.
Read the full article in the Jewellery World Magazine from NOVEMBER 13, 2023 – https://jewelleryworld.net.au/news/stariums-remarkable-evolution-to-a-game-changing-alloy/
